2.2 Environmental impact assessment
2.3 Different stages in environmental analysis
- 2.3.1 Analysing the macro-environment
- 2.3.2 Analysing the micro-environment/industry environment
- 2.3.3 Industry life cycle analysis
- 2.3.4 Illustration of external environmental analysis – Example of a car manufacturer
- 2.3.5 Evaluation of environmental models
- 2.3.6 Survival and success factors
2.4 Causes of environmental uncertainty
- 2.4.1 Impact of uncertainty
- 2.4.2 Has uncertainty really increased?
2.5 Competitor analysis
- 2.5.1 The importance of competitor analysis
- 2.5.2 Competitor analysis – key concepts
- 2.5.3 Levels of competitors
- 2.5.4 Gathering competitor intelligence
- 2.5.5 Forecasting competitors’ response profiles
2.6 Competitor accounting
- 2.6.1 Evaluation of barriers to entry
- 2.6.2 Estimate competitors’ costs
2.7 The global economic environment
- 2.7.1 The new global economy
2.8 National competitive advantages
- 2.8.1 Porter’s Diamond
- 2.8.2 Demand conditions
- 2.8.3 Related and supporting industries
- 2.8.4 Factor conditions
- 2.8.5 Firm structure, strategy and rivalry
- 2.8.6 Other events
- 2.8.7 National competitive advantage
- 2.8.8 Losing competitive advantage
- 2.8.9 Porter’s strategic prescriptions
- 2.8.10 Comment on Porter’s Diamond 95
2.9 Country analysis and political risk 96
- 2.9.1 Political risk 96
2.10 Sources of information for environmental analysis 97
- 2.10.1 Environmental scanning 97
- 2.10.2 Accessing environmental information 98
- 2.10.3 Detailed environmental analysis 98
- 2.10.4 Categorisation of information sources 99