Marketing

A – Marketing and Business Strategy The marketing concept The marketing environment Marketing and corporate strategy Marketing strategy B – Marketing Plans, Branding and Communications Marketing action plans Branding Marketing communications C – Developments in Marketing Consumer behaviour Marketing not-for-profit organisations Internal marketing Corporate social responsibility and social marketing A – Marketing and Business Strategy 1. The...

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Operations Management

A – Operations Management and the Organizations Operations Management – the transformation of ‘inputs’ into ‘outputs’ that meet the needs of the customer. Operations Strategy – common strategies involve what is known as the value chain and supply chain management. Sustainability in operations management – Sustainability is a long-term programme involving a series of sustainable development B - Quality Management The scope of quality management Quality...

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