
Objectives:
Compare and contrast the approaches in STRATEGY FORMULATION
Discuss concepts in an emergent thinking in STRATEGIC MANAGEMENT
Explain and discuss the relationships between DIFFERENT LEVELS OF STRATEGY
Discuss the nature of COMPETITIVE ENVIRONMENTS
Contents:
1.1 Introduction to the nature of strategic management
1.2 The concept of strategy
1.2.1 Common themes in strategy
1.3 Levels of strategy
1.4 A model of the rational strategy...