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Tuesday, 17 June 2014

E2: Chapter 1 - The Nature of Strategic Management

Objectives: Compare and contrast the approaches in STRATEGY FORMULATION Discuss concepts in an emergent thinking in STRATEGIC MANAGEMENT Explain and discuss the relationships between DIFFERENT LEVELS OF STRATEGY Discuss the nature of COMPETITIVE ENVIRONMENTS Contents: 1.1 Introduction to the nature of strategic management 1.2 The concept of strategy 1.2.1 Common themes in strategy 1.3 Levels of strategy 1.4 A model of the rational strategy...