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Wednesday, 9 July 2014

E2: Chapter 2 - The Nature of the Competitive Environment

2.1 Introduction 2.2 Environmental impact assessment 2.3 Different stages in environmental analysis 2.3.1 Analysing the macro-environment 2.3.2 Analysing the micro-environment/industry environment 2.3.3 Industry life cycle analysis 2.3.4 Illustration of external environmental analysis – Example of a car manufacturer 2.3.5 Evaluation of environmental models 2.3.6 Survival and success factors 2.4 Causes of environmental uncertainty 2.4.1 Impact of uncertainty 2.4.2 Has uncertainty really increased? 2.5 Competitor analysis 2.5.1 The importance...